Meta-Luxury: Brands and the Culture of Excellence
genuine image
Meta-Luxury: Brands and the Culture of Excellence
Meta-Luxury sets out to define the ultimate meaning of true luxury
Meta-Luxury: Brands and the Culture of Excellence
Numéro d'article: 71722933

Meta-Luxury: Brands and the Culture of Excellence

Numéro d'article: 71722933

€ 77

Price Details

Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )

*All items will import from États-Unis

En stock
États-Unis Importé depuis la boutique USA

QTY:

Commandez maintenant et recevez votre commande aux alentours du Mercredi, Août 05
Transaction sécuriséeTransaction sécurisée

Ubuy s'engage à protéger votre sécurité et votre confidentialité. Notre système avancé de sécurité des paiements garantit la confidentialité en chiffrant vos informations lors de la transmission grâce aux protocoles AES (Advanced Encryption Standards) et SSL (Secure Socket Layer). Vos coordonnées de paiement sont 100 % sécurisées car nous ne partageons pas vos informations de paiement avec des vendeurs tiers.

Nos meilleurs partenaires logistiques
  • fedex
  • dhl
Meta-Luxury sets out to define the ultimate meaning of true luxury
Garantie U-Care :
Aucun
Sélectionnez un forfait
fast shipping

Livraison
rapide

free return

Retour
gratuit*

Emballage sécurisé

Emballage sécurisé

Produits 100 % originaux

Produits 100 % originaux

pci-dss

Conformité PCI DSS

iso certified

Certifié ISO 27001

paypal payment
visa payment
mastercard payment
Note: Step Down Voltage Transformer required for using electronics products of États-Unis store (110-120). Recommended power converters Acheter maintenant.

Ce qui se démarque

Cultural Insight
Explores the intricate relationship between premium brands and societal perceptions, providing readers with a deep understanding of what defines luxury in contemporary culture.
Expert Perspectives
Offers authoritative insights from industry leaders, enhancing the reader's knowledge of market trends and the evolution of luxury branding.
Visual Appeal
Stunning visuals complement in-depth narratives, creating an engaging reading experience that captures the essence of meta-luxury in a vivid manner.

Détails du produit

Shop for Meta-Luxury: Brands and the Culture of Excellence 1st ed. 2012 Edition on Ubuy French Guiana for luxury brand enthusiasts. Find the best deals and discounts on books.
  • Defines the ultimate meaning of true luxury as a culture and business model
  • Explores luxury through the concept of Unique Achievement and drivers of Craftsmanship, Focus, History, and Rarity
  • Examines the heart of true luxury through a unique series of conversations
  • 1st ed. 2012 Edition
Item Weight1 lbs (450 grams)

À qui est-ce destiné ?

Suitable For
  • Luxury Brand Enthusiasts

    Individuals passionate about luxury brands will gain insights into excellence and branding strategies.

  • Marketing Professionals

    Professionals in marketing can learn about effective positioning and strategies in the luxury market segment.

  • Business Students

    Students studying business or marketing can benefit from understanding luxury brand dynamics and cultural elements.

Not Suitable For
  • Budget-Conscious Buyers

    Readers looking for affordable products will not find applicable insights in this luxury-focused content.

DESCRIPTION DU PRODUIT

Meta-Luxury: Brands and the Culture of Excellence

Vous avez une question ? Chattez avec nous

Questions et réponses des clients

  • question: What is the main focus of 'Meta-Luxury Brands and the Culture of Excellence'?

    répondre: The book explores how luxury brands define themselves and their value in the marketplace. It delves into the principles that guide successful luxury branding and offers insights on creating an exceptional brand culture. Through case studies and expert analyses, it illustrates the significance of craftsmanship, timelessness, and authenticity in luxury branding strategies.
  • question: Who is the author of 'Meta-Luxury Brands and the Culture of Excellence'?

    répondre: The book is authored by Per G. Braathen, a noted figure in luxury branding and strategy. His extensive experience encompasses consulting for luxury brands and a background in brand positioning. This expertise allows him to provide a comprehensive examination of what sets meta-luxury apart within the broader luxury market, making this work essential for professionals in the field.
  • question: What audience is 'Meta-Luxury Brands and the Culture of Excellence' targeted at?

    répondre: The book is primarily aimed at professionals in the luxury branding sector, including marketers, brand strategists, and entrepreneurs. It's also relevant to students in business and fashion programs who aspire to understand the intricacies of luxury branding. By offering both theory and practical insights, the book equips readers with knowledge applicable to real-world situations in branding and marketing.
  • question: What unique concepts does this book introduce about luxury branding?

    répondre: This book introduces the concept of 'meta-luxury,' which defines brands that maintain a profound respect for their heritage, honoring traditional craftsmanship while innovating in ways that resonate with modern consumers. It distinguishes between conventional luxury brands and those that elevate customer experiences through their philosophy and culture, ultimately leading to lasting brand loyalty and affinity.
  • question: How does 'Meta-Luxury Brands and the Culture of Excellence' impact business practices?

    répondre: The insights presented in this book can significantly influence business practices within the luxury segment by encouraging brands to adopt a holistic view of their identity. For instance, businesses can implement strategies that foster a culture of excellence and unique customer experiences, allowing them to build deeper connections with their audience and elevate their market presence.
  • question: What case studies are included in the book?

    répondre: The book features a variety of case studies from prominent luxury brands that exemplify the characteristics of meta-luxury. These examples provide real-world applications of the principles discussed, showcasing how brands like Hermès and Gucci maintain their status by intertwining tradition with contemporary relevance. Readers can learn how these brands navigate challenges while preserving their esteemed legacies.
  • question: Can I find practical examples of meta-luxury brands in this book?

    répondre: Yes, the book includes numerous practical examples and profiles of successful meta-luxury brands. These examples serve to clarify the author's arguments and showcase best practices in the industry. Readers will gain insights that can inspire their own branding strategies, making the book a valuable resource for those looking to innovate.
  • question: What lessons can business owners take from this book?

    répondre: Business owners can learn about the critical importance of authenticity and craftsmanship that elevate luxury branding. The book emphasizes creating a strong brand narrative and culture that resonates with customers. This can lead to rejuvenating established brands or launching new ones with a clear vision focused on lasting impact and excellence.
  • question: Does the book address current trends in luxury branding?

    répondre: Absolutely, 'Meta-Luxury Brands and the Culture of Excellence' discusses current trends like personalization, digital engagement, and sustainability in luxury branding. It highlights how these trends influence consumer perceptions and choices, thus providing key insights that brands must consider to stay relevant in today's rapidly changing marketplace.
  • question: Where can I buy 'Meta-Luxury Brands and the Culture of Excellence'?

    répondre: You can purchase 'Meta-Luxury Brands and the Culture of Excellence' through Ubuy, a trusted online retailer offering a wide range of books and luxury products. Ubuy provides a seamless shopping experience, ensuring you can acquire this insightful read with convenience in French Guiana.

Global Editorial Review

Aucune critique éditoriale trouvée

Avis et évaluations clients

5.0
1 évaluations des clients
  • 5 étoile
    100%
  • 4 étoile
    0%
  • 3 étoile
    0%
  • 2 étoile
    0%
  • 1 étoile
    0%

Donnez votre avis sur ce produit

Partagez votre avis avec d'autres clients

Platform Trust & Buyer Confidence

trustpilot logo
4.3/5 9200 + reviews
Read reviews
MA
Mohammad
Verified buyer

“Excellent quality and original too,when ubuy send original things I will appreciate that ,I very satisfied thank you”

23 July 2026 · via Trustpilot
CK
Chitra
Verified buyer

“The order and delivery progress was communicated very well. Package arrived within the estimated time. Products arrived as expected in good condition.”

22-Jul-26 · via Trustpilot
K
kund
Verified buyer

“Good supply of products. Safe payment methods, and shipment worldwide! Genuine products.”

23-Jul-26 · via Trustpilot
OO
Onesi
Verified buyer

“Was my first time buying a product from Ubuy, but I found it so helpful. This is reliable. Gonna place a new order!”

22 July 2026 · via Trustpilot
SJ
SAO JOHN
Verified buyer

“Ubuy is a great online platform to buy stuff. Reliable, fast delivery time and great value for money. I've been using Ubuy online shopping platform for three years now and will continue to do so.”

23 July 2026 · via Trustpilot
Paiement sécurisé Global Delivery Easy Returns Genuine Products

Historique des prix du produit

Informations importantes

  • Limitations : Pour les produits expédiés à l'international, veuillez noter que toute garantie du fabricant peut ne pas être valide ; les options de service du fabricant peuvent ne pas être disponibles ; les manuels, instructions et avertissements de sécurité des produits peuvent ne pas être dans les langues du pays de destination ; les produits (et les matériaux qui les accompagnent) peuvent ne pas être conçus conformément aux normes, spécifications et exigences d'étiquetage du pays de destination ; et les produits peuvent ne pas être conformes à la tension et aux autres normes électriques du pays de destination (nécessitant l'utilisation d'un adaptateur ou d'un convertisseur le cas échéant). Il incombe au destinataire de s'assurer que le produit peut être importé légalement dans le pays de destination. En cas de commande auprès d'Ubuy ou de ses filiales, le destinataire est l'importateur officiel et doit se conformer à toutes les lois et réglementations du pays de destination.
  • Tous les produits listés sur Ubuy ne sont pas à vendre, Ubuy étant un moteur de recherche mondial. Les produits sont soumis aux réglementations en matière d'exportation et de commerce.

€ 77

Commandez maintenant et recevez votre commande aux alentours du Mercredi, Août 05

QTY:

Transaction sécuriséeTransaction sécurisée

PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.

Nos meilleurs partenaires logistiques
  • fedex
  • dhl
Livraison transfrontalière la plus rapide

Caractéristiques et avantages

  • Defines the ultimate meaning of true luxury
  • Explores luxury as a culture and business model
  • Examines Unique Achievement, Craftsmanship, Focus, History, and Rarity
  • Provides a unique series of conversations on luxury
  • Written by two experts in the luxury industry
  • 1st Edition published in 2012

Ubuy Assurance

Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.