Research Methods for Business: A Skill-Building Approach
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Research Methods for Business: A Skill-Building Approach
A concise and straightforward introduction for students to the world of business research, providing practical perspectives on applying research in real business situations.
Research Methods for Business: A Skill-Building Approach
Numéro d'article: 35061811

Research Methods for Business: A Skill-Building Approach

Numéro d'article: 35061811

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Ce qui se démarque

Practical Approach
Emphasizes hands-on learning through real-world examples, ensuring students gain applicable research skills crucial for business problem-solving.
Updated Content
Incorporates the latest methodologies and tools, keeping students informed with contemporary research techniques relevant in today's dynamic business environment.
Skill Development
Focuses on developing essential research skills that enhance decision-making and analytical abilities, empowering students to thrive in competitive business landscapes.

Détails du produit

Discover the best research methods for business in this comprehensive 6th edition. Buy now at Ubuy French Guiana for a skill-building approach to business research.
Publisher WILEY
Publication date January 1, 2013
Edition 6th
Language English
Print length 436 pages
ISBN-10 111994225X
ISBN-13 978-1119942252
Item Weight 1.79 pounds (810 grams)
Dimensions 7.3 x 0.7 x 9.2 inches (18.5 x 1.8 x 23.4 cm)

À qui est-ce destiné ?

Suitable For
  • Business Students

    Ideal for undergraduate and graduate business students learning essential research methodologies for their studies and projects.

  • Practicing Managers

    Useful for managers seeking to enhance their research skills for informed decision-making within their organizations.

  • Marketing Professionals

    Beneficial for marketing professionals who need to understand consumer behavior and market research techniques.

Not Suitable For
  • Casual Readers

    Not suitable for casual readers as it focuses on academic rigor and structured methodologies rather than general interest.

DESCRIPTION DU PRODUIT

Research Methods for Business: A Skill-Building Approach

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Questions et réponses des clients

  • question: What is the focus of Research Methods for Business: A Skill-Building Approach 6th Edition?

    répondre: This book emphasizes the importance of practical skills in business research, guiding readers through the processes of gathering and analyzing data. It provides a step-by-step framework that helps students develop essential skills for conducting effective research in real-world business scenarios. The book's focus on hands-on learning and application makes it an invaluable resource for students and professionals seeking to enhance their analytical capabilities.
  • question: Who is the target audience for this book?

    répondre: Research Methods for Business is primarily targeted towards undergraduate and postgraduate students in business and management disciplines. However, it is also valuable for professionals who wish to refine their research acumen. The structured approach to research methodologies and practical examples makes it accessible to anyone looking to improve their understanding of research applications in various business contexts.
  • question: What unique features does the 6th edition offer compared to previous editions?

    répondre: The 6th edition introduces updated case studies, reflecting contemporary research practices and technologies. It emphasizes the integration of statistics and qualitative methods, allowing for a comprehensive view of research. Additionally, new tools and resources are provided to enhance learning, including online supplementary material, which helps readers apply concepts directly to their research projects.
  • question: How does this book support skill-building in research?

    répondre: The book is structured around practical exercises and real-life case studies, encouraging readers to apply theoretical concepts to practical situations. Each chapter includes skill-building activities and discussions that require critical thinking, fostering an environment of active learning. This approach prepares readers to confidently tackle research challenges in their academic or professional careers.
  • question: Can this book be used for self-study, or is it designed for classroom use only?

    répondre: Research Methods for Business is suitable for both self-study and classroom use. Its well-organized content and practical exercises make it easy for learners to follow independently. Consequently, many individuals choose to utilize the book to bolster their understanding of research methods without the need for formal instruction, effectively enhancing their professional skills.
  • question: What types of research methodologies are covered in this book?

    répondre: The book covers a comprehensive range of research methodologies, including both qualitative and quantitative techniques. Readers will learn about data collection methods, survey design, sampling techniques, and data analysis. By understanding various methodologies, readers can choose the right approach depending on the research question and context, ensuring relevance and effectiveness in their findings.
  • question: How can I apply the concepts learned in this book to my business or academic projects?

    répondre: The insights gained from this book can be directly applied to various business or academic projects, such as market research, feasibility studies, or academic theses. By implementing the research methods, you can develop a sound strategy for data collection and analysis, enabling you to make informed decisions based on evidence. This practical application enhances both the quality of your work and your ability to communicate findings effectively.
  • question: What additional resources accompany the 6th edition of this book?

    répondre: Alongside the main text, the 6th edition provides several supplementary resources, including online materials, practice questions, and additional case studies. These resources are designed to reinforce learning and provide further context for the theories discussed. Access to these materials allows readers to deepen their understanding and apply the concepts in multiple ways, making learning more engaging and effective.
  • question: Is there a companion website for Research Methods for Business?

    répondre: Yes, the 6th edition features a companion website that offers additional resources such as downloadable templates, datasets for hands-on practice, and links to relevant articles and tools. This online support enhances the learning experience, providing readers with access to a wealth of information that complements the book's content and facilitates further research opportunities in business.
  • question: Where can I buy Research Methods for Business: A Skill-Building Approach 6th Edition in French Guiana?

    répondre: You can purchase Research Methods for Business: A Skill-Building Approach 6th Edition through Ubuy in French Guiana. Ubuy offers a range of purchasing options and reliable service, making it a good choice for acquiring this essential business research resource. Enjoy a seamless shopping experience and get the latest edition of this valuable book delivered to you.

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Caractéristiques et avantages

  • Skill-building approach for practical application
  • Comprehensive introduction to good research
  • New material on critical topics like The Critical Literature Review, Observation, and Questionnaires
  • Global view with cases from Europe, Asia, and the US
  • Examples from various business areas like HR, strategic management, operations, finance, and more
  • Companion website with additional resources including video material, PowerPoint slides, case studies, and interactive e-Book

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