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Numéro d'article:
38120509
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement Paperback December 26, 2017
Numéro d'article:
38120509
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Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns
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Ce qui se démarque
Comprehensive Approach
This guide covers digital branding from every angle, ensuring readers gain a well-rounded understanding of strategy, tactics, and tools for effective online presence development.
Practical Tools
Equipped with actionable tools and methodologies, it empowers marketers and entrepreneurs with the necessary resources to build and measure successful digital branding campaigns.
Step-by-Step Guidance
Offers a clear, structured approach to digital branding, making it accessible for beginners while providing valuable insights for experienced professionals looking to enhance their strategies.
Détails du produit
- Learn to enhance your online identity through digital branding
- Practical guidance on building a brand online and measuring its effectiveness
- Includes case studies from Accenture, Tesco, and Imperial College London
- Updated information on social media guidelines, mobile marketing, and augmented reality
- Toolkit of free and paid tools, including a checklist for the digital branding process
- Measurement devices for multiple channels and purposes
| Item Weight | 1.1 lbs (500 grams) |
À qui est-ce destiné ?
-
Marketing Professionals
Marketers seeking advanced digital branding strategies will find practical insights and tools to enhance their campaigns.
-
Business Owners
Small to medium business owners can learn branding tactics to strengthen their online presence and attract customers.
-
Students and Learners
Students studying marketing can use this guide as a comprehensive resource for understanding digital branding fundamentals.
-
Advanced Experts
Experienced digital branding professionals may find the content too basic and lacking in advanced strategies.
-
Immediate Solutions Seekers
Readers looking for quick fixes or instant solutions may not appreciate the step-by-step approach outlined.
-
Non-Marketing Fields
Individuals in unrelated fields might not benefit from the digital branding focus of this guide.
DESCRIPTION DU PRODUIT
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement Paperback December 26, 2017
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Questions et réponses des clients
-
question:
Who is this book for?
répondre: This book is ideal for any marketer or brand strategist looking to enhance their online brand identity. -
question:
What does the book cover?
répondre: The book covers core marketing avenues such as content marketing, social media, search engine optimization and web analytics. -
question:
What does the toolkit include?
répondre: The toolkit includes a checklist outlining the digital branding process, free and paid tools, and measurement devices for multiple channels.
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Caractéristiques et avantages
- Practical guidance on building a brand online and quantifying it through tangible results
- Robust framework for brand planning, identity, channel selection and campaign effectiveness measurement
- New case studies from high-profile brands
- Updated tools and techniques covering social media guidelines, mobile marketing, augmented and virtual reality
- Includes a toolkit of free and paid tools and measurement devices
- Valuable checklist outlining the digital branding process from start to finish
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