Framework for Marketing Management 6th Edition
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What Stands Out
Product Details
| Publisher | Pearson |
| Publication date | January 16, 2015 |
| Edition | 6th |
| Language | English |
| Print length | 360 pages |
| ISBN-10 | 9780133871319 |
| ISBN-13 | 978-0133871319 |
| Item Weight | 1 pounds (450 grams) |
| Dimensions | 7.4 x 0.3 x 9 inches (18.8 x 0.8 x 22.9 cm) |
Who Should Buy?
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Marketing Students
Provides essential marketing concepts, principles, and frameworks necessary for academic success in marketing courses.
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Marketing Professionals
Offers strategic insights and practical tools to enhance skills for effective marketing management in various industries.
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Business Educators
Serves as a comprehensive teaching resource with structured frameworks suitable for developing marketing curricula.
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Beginner Marketers
May be too advanced for those just starting, lacking foundational marketing knowledge for comprehension.
Product Description
Framework for Marketing Management 6th Edition
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